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Post-merger integration at Verano Media

Two publishers, two of everything, and an integration sequenced by what the customers would notice first.

Finance & Transformation · Verano Media

Verano Media · 2026

9 months

two businesses to one operating model

How it was measured 

Measured as elapsed months from programme start to the last of the twelve integration milestones agreed in week one, and synergies against the board-approved case. Stated this way because a figure without its method is a claim. Ask us for the workings: we will send them.

01The challenge

A year after the deal closed, the two businesses still ran two commercial teams, two ad platforms and two finance systems. The previous integration in the group had taken three years and never really finished.

02The approach

The sequence was set by what customers noticed first: one sales team and one rate card in month two, one ad platform by month five, one finance system by month eight. The org chart came last. A programme office with one plan and one risk register reported monthly to the board and weekly inside the firm.

03The result

Two businesses on one operating model in nine months, with the synergy case delivered at 104% of plan and the programme office handed to the group's own finance function.

The engagement, on paper.

The record

ClientVerano Media

SectorTechnology & media

ServiceFinance & Transformation

Year2026

Duration12 weeks to set up, 6–12 months to run

Fee£120–180k, fixed, then monthly

You leave with 12 weeks to set up, 6–12 months to run

A business case the CFO signs, not just the sponsor

An integration or recovery plan with dates the board tracks

A programme office that runs without us after month six

What Finance & Transformation hands over, whichever client bought it. This one is the version Verano Media runs now.

Where it sat in the method: stage 03, 12 weeks of the 28.

01
02
03
04

Finance & Transformation is stage 03 work. Every engagement opens with the audit whichever stage it lands in, and the roadmap from that audit is what priced this one.

On the engagement
“Two businesses were on one operating model in nine months. Our previous integration took three years and never really finished.”
Chief Financial Officer, Verano Media2026 · outcome 9 months

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The service behind itP.04

Finance & Transformation

Business cases, integrations, turnarounds and the programme office that carries them. Run to a number, reported to the board monthly, and closed on a date.

12 weeks to set up, 6–12 months to run · £120–180k, fixed, then monthly

Next in the register9 of 12

Regulatory reporting controls at Solent Water

0

late regulatory submissions in twelve months, from seven

Energy & utilities