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tessel advisory

Retail & consumer, measured where it happens.

Retail management packs are organised by category, which is why nobody can see that a fifth of the range is paying for the rest. Our retail work starts by rebuilding the margin from the ledger (by product, store and basket) and then tests every change on the shelf before asking the whole estate to make it.

S.04 · 8 engagements · 2 published

The shelf test, Ostro Retail Group

What is going wrong.

01Revenue up, margin down, cause unknown

Every category manager has a reason, and the pack cannot show which customers or products are causing it.

02Stock-outs where nobody reports them

The worst-served stores are the least able to say so.

03Prices tested once, wrong within a year

A repricing without a pricing function decays.

What we do about it.

All six services
P.01

Rebuild the margin map

Contribution by product, store and basket; two ranges usually exit. Strategy & Growth.

P.03

Fix replenishment where it is worst

Rolled out worst-served stores first, so the hard cases prove it. Digital & AI.

P.06

Build the function that keeps it true

A pricing team hired with us in the room, running without us in a year. People & Organisation.

On the record in retail & consumer.

Retail & consumer 2025

Range and pricing strategy at Ostro Retail Group

The margin map showed that a fifth of the range was paying for the rest. The pricing was tested on the shelf before it went in a deck.

+3.4pp
gross margin, twelve months after repricing

Strategy & Growth

Read the case
Retail & consumer 2026

Commercial operating model at Ostro Retail Group

The pricing work needed a team to keep it true. A year later the team exists, was hired with us in the room, and runs without us.

19
roles hired and running, zero contractors

People & Organisation

Read the case

The full record 

64cases

Every engagement we are allowed to name, each with the figure agreed at the start.

All cases